SYLLABUS
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MPRU BBA Syllabus: Complete 6-Semester Course Guide 2025
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Welcome to the definitive guide for the Bachelor of Business Administration (BBA) program under the Faculty of Management at MAHATMA JYOTIBA PHULE ROHILKHAND UNIVERSITY (MJPRU), BAREILLY.
This comprehensive document outlines the entire 3-year, six-semester curriculum, providing a clear roadmap of the subjects and key course outcomes that will shape your management education.
Year 1: Foundational Core (Semesters I & II)
The first year focuses on building a strong foundation in core business disciplines, including accounting, economics, management principles, and communication.
BBA - I Semester: The Basics of Business
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | Business Economics | RU-BBA101 | Understand basic concepts, Demand/Supply Analysis, Production, Cost, Pricing, and Profit Management. |
| 2. | Basic Accounting | RU-BBA102 | Learn business transactions, Accounting concepts, Final Accounts, Shares, and Debentures. |
| 3. | Business Statistics | RU-BBA103 | Understand & apply Statistics, Data description, Correlation, Regression, Sampling, and Probability. |
| 4. | Principles of Management | RU-BBA104 | Understand basic concepts, Management thinkers, Planning, Organizing, Directing, and Controlling functions. |
| 5. | Business Ethics & Governance | RU-BBA105 | Study Business Ethics, Values, Corporate Excellence, Gandhian philosophy, and Corporate Social Responsibility (CSR). |
| 6. | Computer Applications | RU-BBA106 | Gain basic knowledge of Computers, Operating Systems (OS), MS Office, DBMS, and Networking. |
| 7. | Business Communication (Practical) | RU-BBA107P | Develop professional communication and soft skills. |
| 8. | Minor Practical Course | RU-BBA108P | Hands-on practical application related to theory subjects. |
BBA - II Semester: Expanding Horizons
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | Business Environment | RU-BBA201 | Understand the dynamics of the business environment, economic reforms, and regulatory policies. |
| 2. | Marketing Management | RU-BBA202 | Study marketing fundamentals, consumer behavior, market segmentation, and the marketing mix (4Ps). |
| 3. | Human Resource Management | RU-BBA203 | Learn basic concepts of HRM, Job Analysis, Recruitment, Selection, and Performance Appraisal. |
| 4. | Financial Management | RU-BBA204 | Understand FM concepts, Time Value of Money, Capital Budgeting, Capital Structure, and Dividend decisions. |
| 5. | Organizational Behavior | RU-BBA205 | Study Perception, Personality, Learning, Motivation, Leadership, Group Dynamics, and Conflict Management. |
| 6. | Company Law | RU-BBA206 | Understand basic company law, formation, director roles, company meetings, and winding up. |
| 7. | Minor Practical Course | RU-BBA207P | Practical application and skill development. |
Year 2: Specialization and Application (Semesters III & IV)
The second year introduces specialized functional areas, bridging foundational knowledge with practical management applications.
BBA - III Semester: Functional Depth
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | Cost and Management Accounting | RU-BBA301 | Understand cost concepts, techniques (Marginal Costing, Budgetary Control), and Management Accounting tools. |
| 2. | Macro Economics | RU-BBA302 | Understand National Income, Theories of Employment, Monetary Policy, Fiscal Policy, and International Trade. |
| 3. | Production Management | RU-BBA303 | Study Production concepts, Facility Location, Layout, Inventory Control (EOQ, JIT), and Quality Management. |
| 4. | Business Research Methods | RU-BBA304 | Learn Research Design, Sampling, Data Collection, Scaling Techniques, and Hypothesis Testing. |
| 5. | Indian Economic Policy | RU-BBA305 | Study the features of the Indian Economy, Planning, Poverty, Unemployment, Industrial Policy, and Foreign Trade. |
| 6. | Environmental Science | RU-BBA306 | Mandatory foundational course on environmental issues and sustainability. |
| 7. | Minor Practical Course | RU-BBA307P | Practical skill enhancement. |
BBA - IV Semester: Strategic Insights
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | Indian Contract Act 1872 & Other Business Laws | RU-BBA401 | Understand the provisions of the Indian Contract Act, Sale of Goods Act, and Negotiable Instruments Act. |
| 2. | Management Information System (MIS) | RU-BBA402 | Understand IS fundamentals, MIS, Decision Support Systems (DSS), and Database Management. |
| 3. | Retail Management | RU-BBA403 | Understand Retailing fundamentals, Store Location, Layout, Merchandise Management, and Retail Pricing. |
| 4. | Logistics and Supply Chain Management (LSCM) | RU-BBA404 | Study Logistics, SCM, Transportation, Warehousing, and Inventory Management. |
| 5. | Consumer Behavior | RU-BBA405 | Understand Consumer Behavior determinants, Models, Decision Making Process, and Social/Cultural influences. |
| 6. | E-Commerce | RU-BBA406 | Study E-Commerce fundamentals, Models (B2B, B2C), Security, Payment Systems, and Internet Marketing. |
| 7. | Minor Practical Course | RU-BBA407P | Practical skill enhancement. |
| 8. | Summer Training (Practical) | RU-BBA408P | Mandatory field training to gain industry exposure. |
Year 3: Integration and Capstone (Semesters V & VI)
The final year integrates knowledge across functional areas, introduces strategic management, and culminates in a major project, which is the capstone experience.
BBA - V Semester: Advanced Management
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | International Business | RU-BBA501 | Understand Global Business Environment, Trade Barriers, Foreign Exchange, International Financial Institutions, and MNCs. |
| 2. | Operation Research | RU-BBA502 | Apply OR concepts, Linear Programming Problem (LPP), Transportation, Assignment, and Queuing theory. |
| 3. | Strategic Management | RU-BBA503 | Understand Strategic Intent, Formulation, Analysis, Choice, and Implementation of Strategy. |
| 4. | Income Tax | RU-BBA504 | Understand basic Income Tax concepts, Residential Status, and Heads of Income (Salary, House Property, etc.). |
| 5. | Elective Course I | RU-BBA505 | Specialization course in Finance, HR, or Marketing stream. |
| 6. | Elective Course II | RU-BBA506 | Specialization course in Finance, HR, or Marketing stream. |
| 7. | Minor Practical Course | RU-BBA507P | Practical skill enhancement. |
BBA - VI Semester: Capstone and Career
| S. No. | Subject Name | MJPRU Paper Code | Course Outcomes |
|---|---|---|---|
| 1. | Entrepreneurship Development | RU-BBA601 | Study Entrepreneurship, Innovation, Business Idea Generation, and Feasibility Analysis. |
| 2. | Total Quality Management (TQM) | RU-BBA602 | Understand Quality Concepts, TQM, Quality Philosophies, Tools & Techniques, and ISO Standards. |
| 3. | Goods and Service Tax (GST) | RU-BBA603 | Understand the basic structure, scope, registration, and types of GST (CGST, SGST, IGST). |
| 4. | Elective Course III | RU-BBA604 | Further specialization in the chosen stream (Finance, HR, or Marketing). |
| 5. | Elective Course IV | RU-BBA605 | Further specialization in the chosen stream (Finance, HR, or Marketing). |
| 6. | Minor Practical Course | RU-BBA606P | Practical skill enhancement. |
| 7. | Major Project (Practical) | RU-BBA607P | Mandatory comprehensive project applying all acquired knowledge to a real-world business problem. |
This structured 3-year BBA program is meticulously designed to prepare students for management roles by blending theoretical knowledge with intensive practical and research exposure.
BBA MPRU Syllabus Management Business Administration Finance HRM Marketing Economics MJPRU CollegeGuide BusinessStudy
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